The MUSE Creative and Design Awards have released their lists of winners for their first competitive season of 2023.
The MUSE Creative and Design Awards have released their lists of winners for their first competitive season of 2023. Hosted by the International Awards Associate (IAA), the competitions had received over 6,300 entries from across the globe, proving themselves to be leading award programs that honor creative and design professionals.
For its 2023’s first competitive season, Cayuga Centers lands the Best Agency Awards – Best Non Profit Campaign, 2023 Silver Award in the competition for their Paving New Ways project, celebrating 170 years of history at the social services non-profit organization. The work that delivered Cayuga Centers this decisive victory was created by Cayuga Centers’ Communications Team.
The agency celebrated an incredible milestone after turning 170. To commemorate this achievement, the team spent time revisiting annual reports, ledgers and photo albums dating back to the 1800s. This helped them learn more details about Cayuga Centers’ rich history and identify key milestones that marked the evolution of the agency and how it continues to innovate to meet the needs of the communities it serves.
“We spent over two months reaching out to past employees – some of which were with the agency for over 30 years – and current employees who have made an impact at the organization and were vital in the creation of some of our prominent programs today, in hopes of gathering their personal views and stories from their time at Cayuga Centers to share with our audience,” Rainer S.A. Nisbett, Digital Advertising and Communications Specialist at Cayuga Centers, shares.
Gathering these stories and revisiting physical content from the 1800s was the driving force for how “Paving New Ways” would come together for multi-use across the agency. The stories gathered lent themselves nicely to 170 Years: Paving New Ways, an eight-chapter history booklet; Tales From the Archive: Paving Our Way Through History, an eight-piece docuseries; Our History, a webpage highlighting our journey from our early beginnings to now with snippets from the history booklet and the docuseries.
“With Paving New Ways, our team completed the crucial work of preserving 170 years of history that spoke to the lives of the children and families we serve. With that in mind, I created the Our History webpage to serve as a living document that archives all we have done and will do moving forward. It is rewarding to see 170 years of history told visually and accessible to all,” Allysson Lara, Multimedia Communications Specialist at Cayuga Centers, shares.
The MUSE Awards is composed of a series of competitions which are organized to honor excellence from various fields. IAA ensures that these competitions are accessible and fair, in order to guarantee recognition only goes to those who truly deserve the accolade.
“The industries have gone through significant changes through the years, yet to have these entrants showcase their ability to adapt and overcome, it is certainly surprising and encouraging to our team in IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it is humbling to see the level of craft displayed in the submitted works. Our most sincere commendations go out to those behind said works and for setting such a high standard for excellence for all to follow.”
Having a jury composed of industry professionals, IAA was successful in upholding impartiality and enforcing industry-relevant assessment criteria. The jury’s role was solely to identify companies or individuals whose works showcased excellence and pushed their respective industries forward, which they had successfully accomplished.
Grand Jury Panel
Out of the numerous applicants from 15 countries, the competition settled on 51 jurors. These highly-respected professionals are held in high esteem in their respective industries and are affiliated with renowned organizations in the creative and design industries. For example, President, North America at Clarity PR – Jon Meakin, Founder/CCO of Cutwater – Chuck McBride, VP, Brand & Creative Services of PubMatic, Inc. – Imelda Suriato, Associate Creative Director at McCann NY – Alexandre Kazuo Kubo, Group Creative Director at Ogilvy NY – Mohamed DiaaEldin Osman, Principal Architect and Landscape Architect at Studio Arth LLC – Rituparna Simlai, Senior Architect at Tiago do Vale Architects – Tiago do Vale, Director of DesignAware – Takbir Fatima, Founder, hcreates interior design – Hannah Churchill, Founder and Creative Director of IN.X Design – Wu Wei, to name a few.
Other than employing industry-relevant standards in judging entries, impartiality was also enforced with the blind judging method. This meant that entries were evaluated by multiple judges without being compared with other submissions, meaning that each winning work had decisively won with their own merits.
Take a look at our winning entry.
Winning MUSE Creative Awards Entry: Paving New Ways (Celebrating 170 Years of History)
Our History Page: Paving Our Way Through History
Docu-Series: Tales From the Archive: Paving Our Way Through History
About Cayuga Centers
Cayuga Centers is a nationally accredited and awarded 501(c)(3) non-profit, human services agency headquartered in Auburn, NY. Founded in 1852, the agency has delivered quality services by following the agency’s core mission of helping individuals and families grow as independent, healthy, and productive citizens through quality counseling, out-of-home care, and support services. Cayuga Centers provides a continuum of support services nationally, with offices in over 10 cities. The agency specializes in providing individualized, culturally appropriate, and trauma-informed support to diverse populations. Cayuga Centers currently serves 10,000 individuals and families annually.
Visit www.cayugacenters.org to learn about its services, how to become a foster parent, and employment opportunities.
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